With recent heavy media attention on the California drought and the use of water by agriculture, the California Rice Commission and Northern California Water Association held a media event outside of Sacramento today to spotlight the multiple benefits rice farmers bring to the state and country.
Mark Biddlecomb, Ducks Unlimited’s Western Region Director, spoke on behalf of waterfowl, highlighting the relationship ducks and other birds have with rice farmers who flood their fields every fall. According to the CRC, the event was a major success:
Media attending included KCRA 3 Reports, Fox 40. Channel 10, KFBK and the Sacramento Bee. Nine reporters were in attendance and a tenth story was conducted based on today’s briefing.
At the briefing, NCWA provided an overview of the water situation for the year in the Sacramento Valley, farmers spoke directly to the impacts on their farms and Ducks Unlimited spoke to the outlook for the Pacific Flyway.
In addition, we were able to answer questions about transfers, water use in rice, urban versus agricultural cutbacks and exports.
The briefing provided an outstanding opportunity for the Sacramento Valley and the rice industry to provide direct responses to much of the misinformation that continues to swirl around the media.