Oregon Department of Fish and Wildlife Hunter Awareness and Outreach Efforts

Ducks Unlimited’s friends at the Oregon Department of Fish and Wildlife are close to kicking off an education program to give Oregonians a greater understanding of the many benefits hunting brings to wildlife, ecosystems, economy and society. ODFW passed along the following note for DU members in the Pacific Northwest:

Oregon Department of Fish and Wildlife (ODFW) will soon kick off an effort to educate Oregonians on the benefits of hunting and encourage all those inclined to participate.

This campaign encompasses the widely known “R3” approach to recruiting, retaining and reactivating hunters, and will rely on research to identify barriers, solutions, and drive communication efforts. The narrative of conservation and outdoor heritage will remind people that license and tag fees help maintain all of Oregon’s wildlife and their habitats.
No ODFW hunting and fishing license fees will be used to fund this effort.

The effort is funded through the Pittman-Robertson Act, which has allowed sportsmen and women to lead the charge in funding the conservation of the species they love for the last 79 years. The funds are gathered through a federal excise tax on firearms, ammunition and archery equipment. Appropriated by the U.S. Department of the Interior, a recent spike in Pittman-Robertson dollars are the reason this campaign has come about.

ODFW is striving to give Oregonians a greater understanding of the many benefits hunting brings to wildlife, ecosystems, economy and society, through leveraging the love of Oregon’s outdoors and conservation values.

For additional information please contact Rick Hargrave Deputy Administrator—Information and Education Division at richard.j.hargrave@state.or.us or 503-947-6020.